Monday, February 3, 2014

New Year, New Mobile…Same Great Mobile Monday Events! – January’s Recap

This past January, Mobile Monday Boston kicked off the New Year in style with its first event of the year co-hosted with Women in Wireless at District Hal in the Innovation District. The night centered on the expanding role of mobile marketing and advertising with a range of sponsored companies promoting their expertise on the subject, as well as, a panel of marketing professionals from across different industries, discussing how their companies use mobile marketing to their advantage.

Attendees of Mobile Monday!
Photo: Kevin Wyant
By the end of the successful night, attendees walked away with a better knowledge of the different options of mobile marketing, (including banner ads, in application advertising, rich media and video ad units, gaming strategies, to name a few),  answers to all the questions asked during the panel discussions, and of course, lots of great networking.

In case you missed January’s event, (we’ll let it slide this time but don’t let it happen again!), or if you forgot which companies were represented that night, here is a list of the companies and panel speakers that were in attendance.(more photos can be found on our Mobile Monday Boston Facebook page)

Co-Host

Women In Wireless – With over 7,000 members and over 8 chapters across the world, Women In Wireless is a leading non-profit organization that empowers and develops female leaders in mobile and digital media. There are a number of committees within Women in Wireless to join, including Business Development, Career Development, Marketing and more that you can join to expand you knowledge and networking.

Sponsors

WinterWyman – A leading recruitment firm headquartered in the Northeast for more than 40 years, WinterWyman has helped thousands of companies, from Fortune 500 companies to start-ups – identify, attract and recruit talented professionals.

Mobile Monday & Women in Wireless event @ District Hall
Photo: Kevin Wyant
Mobiquity - With locations around the world, Mobiquity is an innovative firm that simplifies mobile for hundreds of companies. They push the envelope of innovation to deliver the right solution to address business challenges or surface business opportunities by designing, building, deploying and managing mobile solutions that work for your business.

nanigans – Performance marketing platform that measures, predicts and optimizes ad spend for lifetime value across social and mobile by harnessing the power of predictive lifetime value to inform more intelligent and efficient media buying.

Fiksu – Mobile app marketing company that works with companies in providing top marketing for their apps by strategizing and planning complete campaigns, including identifying media sources that can deliver the best return, campaign execution throughout the app marketing lifecycle with extensive feedback and reports and analyze opportunities on new marketing to help capitalize on immediate market opportunities.

millennial media -  As the leading independent audience platform in digital advertising, millennial media has focused on delivering innovation and thought leadership in mobile advertising since 2006 by emphasizing on building a mobile foundation, the deliver best-in-class solutions for each business they represent.

Localytics – Leading the way in marketing and analytic platforms for mobile and web apps, Localytics collaborates with some of the most well-known brands, (Microsoft, The New York Times, eBay, etc.), and helping create an excellent experience for their customers, in return maximizing profitability, engagement, lifetime value and loyalty. Localytics provides analytics and marketing for more than 1 billion devices across more than 20,000 apps.

Celtra – With locations across the country and the world, Celtra provides a web based self-service platform for publishers, ad networks and media agencies for the creation of ad trafficking, tracking and optimization of media for mobile display advertising ads. Celtra’s ‘AdCreator’ allows marketing and advertising  companies to create, distribute and measure rich media ads across all major OS platforms and numerous mobile devices.

Speakers

Speaker Panelists discussing Mobile Marketing
Photo: Kevin Wyant
Jonathan Stephen, Head of Mobile & Emerging Technologies, JetBlue

Nick Bogovich, Executive Director, Mobile, GSN Games

Gabriella Buerman, Mobile Product Marketing Manager, Rue La La

Jonathan Tatlow, SVP of Connections Planning, Digitas


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